Roc Nation’s future, J. Cole, seems to be diversifying his portfolio outside the recording booth, similar to his iconic boss. Cole, whose name has been on fire in 2009 with the release of a critically acclaimed mixtape (”The Warm Up“) and an impressive feature on Jay-Z’s The Blueprint 3, has partnered up with fashion retailer Jimmy Jazz for their “Fresh For Fall” campaign.

The campaign will be activated in over 80 Jimmy Jazz locations in New York, New Jersey, Georgia, Florida, Illinois, Indiana, Maryland, Michigan, Ohio, Pennsylvania, Virginia, South Carolina and in Cole’s home state, North Carolina. Additionally, “Fresh for Fall” will be featured online at JimmyJazz.com.

Currently, Cole is in the process of recording tracks for his still untitled debut which is set to release in 2010.

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