The privacy issues that have been hounding Facebook may be coming to a head. A report in the Wall Street Journal indicates that the Facebook, along with MySpace, Digg, and a handful of other social-networking sites, have been sharing users’ personal data with advertisers without users’ knowledge or consent.

The data shared includes names, user IDs, and other information sufficient to enable ad companies such as the Google-owned DoubleClick to identify distinct user profiles. Some of the sites in question, including MySpace and Facebook, stopped sharing the data after the Journal asked them about it. The surreptitious data sharing was first noticed (PDF) by researchers from Worcester Polytechnic Institute and AT&T Labs in August 2009, who brought it up with the sites in question. It wasn’t until WSJ contacted them that changes were made.

Facebook has tweaked its privacy policy throughout its history, with the most recent moves to open up more user information to the public drawing heavy criticism and FTC complaints. Users have also had a tough time navigating the site’s. With these latest revelations about Facebook ignoring industry standards, not to mention its own privacy policies, that trickle may turn into a torrent.

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