Beyoncé and Jay-Z have been denied the right to trademark Blue Ivy.
The superstar couple filed a petition in January, days after their baby was born, to trademark her name. Apparently, the couple was trying to trademark the name so they could use it for a line of baby products. The U.S. Patent and Trademark Office denied the application meaning the name is open to be used by the couple as well as a wedding planner that has been trying to trademark the name way before the baby existed.
Veronica Alexandra, a Boston-based wedding planner filed an application to trademark Blue Ivy back in 2009, two years before Bey and Jay’s daughter was born. “I knew this was going to be a bittersweet roller coaster,” Alexandra said to Rolling Stone. “If this wasn’t going to work, I’d go after both of them. Like, ‘Let’s do it!’ In my mind I had some protective rights. There’s no way by way of being a celebrity they should have entitlement [to the name]. Shame on them.” Alexandra wanted to trademark the name so she could use it for wedding and event planning and marketing related to her business.