It should be a time of celebration for Under Armour, which is in position to celebrate a second-straight championship with leading endorser Steph Curry. However, Twitter and the sneaker community aren’t playing along.
Recently, the company unveiled the 2-time MVP’s all-white Curry Two low-top dubbed “Chef” in reference to his nickname. The shoes are making the rounds virally, but not the way Under Armour hoped they would.
If you’re on Twitter right now, you’ve probably scrolled past this soon-to-be infamous shot of the Curry Two Low, accompanied by a hilarious nickname. The shoes are being likened to those worn by the elderly, nurses, mall dads and Trump supporters. And yes, they did get the Michael Jordan crying treatment.